LCLA x Jullianne Lacoste- "I Gotta Groovy Girlfriend"

We recently teamed up with the very talented jewelry designer Julianna Lacoste for a collaborative shoot of our winter offerings. She welcomed us to her home at the Santa Fe Artist Colony which is a restored mattress factory in downtown LA. The space was awesome and made for a really great shoot especially since it took place on one of the few rainy days we had last year. The best part was that she and her boyfriend Milan, who is also a very talented artist, had the place decked out in various works. Check out the result and a few behind the scenes shots below.

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Kritta

It's always great to relate to people who are also on the grind of pursuing their passion. It's even more exciting when they deliver a good product, Here's a new track from our boy Kritta. The message of this song couldn't be more perfect for us.

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Phoenix Fashion Week Recap

Where do we begin?  For the past four months we have been a part of the Phoenix Fashion Week Emerging Designer Challenge.  It all started with an 8 city search around the country to find the top 12 up and coming brands.  From there we started our four month long boot camp which included an entire breakdown and re-evaluation of our entire company as a brand. So that means that everything we have been doing for the past four months have been working and building up unto this past week in Phoenix. The whole experience has been amazing and incredibly invaluable to us as a company.

  The week started right away with our Fashionably Pink show on Tuesday October 1st.  This event was a celebrity event to raise money for breast cancer charity, Don't be a Chump Check for a Lump.  The entire event was pink themed and had the celebrities and cancer survivors walk the runway with pink themed outfits.  We might be biased but we personally felt that we had one of the best celebrities, Joey Boy from the Joey Boy Radio show in Phoenix.  He was rockin' a custom dip dyed pink collar shirt along with with our floral 5 panel hat.  All in all it was a great night for a great cause! 

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Our show was on Thursday night with the other "lifestyle" brands and we could not be more excited with the outcome. We were debuting our upcoming line and our first full collection.

"Grind and Shine: When Struggle Meets Success"

The event was sold out, we received an amazing reaction from the crowd on hand and received very positive reviews from the media.  When we came out at the end of the show, we were too excited to do the regular walk up and down the runway, so we had to do a little dance and give a few high fives before we ended the show.  All in all we would like to thank Phoenix Fashion Week for all of their help and for putting on such an amazing show.  We would also like to thank everyone who came out to support the show and the Phoenix community as whole for really taking us in and making us feel at home.  Last but not least we would like to thank all of our fellow emerging designers for all of their support and for constantly challenging and pushing us along the way!  Keep grindin'! just A Penny and a Plan!

 

 

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